Funders don't just want to know what you did — they want to know whether it worked. This session breaks down what evaluation actually means, and gives you the concrete tools to measure your program's real effectiveness and impact.

What you'll learn

• What evaluation is, in plain terms, and why funders weigh it so heavily.

• How to measure effectiveness and impact: surveys, focus groups, interviews, and social media analytics.

• A refresher on SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals as the foundation for any evaluation plan.

• How to build a SMART Goals Work Plan you can start filling in during the session.

Who it's for:  Program staff and grant writers who need to show funders — and themselves — that a program is working.